Tuesday, June 10, 2008

Ad Wrap

I use public transportation to get to and from work. It helps save on gas and gets me to work on time. I also hate driving, but that is another blog post. I have ridden on buses that are completely covered with an ad. These buses are annoying to look at and, on the bus, annoying to see out of. I never once thought of vocally complaining about these buses though. I could only imagine that the amount of money these buses generated for our metro system was worth my slightly blurred view to the outside world.

I read an article from the Capital Times that talked about the public complaining about the full wrap ads. I had no idea that seeing eye dogs couldn't identify the buses. I want my bus system to be able to generate a good cash flow to avoid raising fare prices, but at the same time we need the system to be user-friendly for everyone.The main reason I'm posting this is because before I read the article, I felt that people were probably being petty. I think fully ad-wrapped buses are an eye-sore, but finding something unattractive is a lame reason to try to stop the practice. After reading the article, I felt bad for my assumption.

Sometimes it is hard to see the whole picture.

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